Care Bears Forever

CloudCo / RECURCreative direction, character design, identity2022

In 40 years, Care Bears had never let an outside team add to the family. We did. The bears we created represent the present moment, because the world is more complex now.

Brief

Celebrate Care Bears' 40th anniversary with a first large-scale digital collection and interactive story experience. CloudCo had never before authorized an external partner to create new characters in the IP. We led creative direction for 15,000 algorithmically generated assets, a dedicated website and marketplace, animated hero collectibles, and a gamified narrative, and designed five brand-new Care Bear characters.

New characters, new experience

Five new Care Bear character designs — The first external character additions to Care Bears in four decades

Generative asset grid — Generative asset pipeline

Outcome

Sold out in four minutes.

15k
Unique collectibles: $237k
Initial sale: $1.2M+
Secondary volume

Producer Lauren Dickinson · Art Director Steve Cupp · Illustrator Nick Arciaga · Marketing Art Director Andy Navilli · Game Design Christopher Fidalgo

Next project

Balance